Where Can I Buy African High Fashion?

Africa’s fashion industry has the potential to be massive and you should pay attention to it.

When I found out that Akin Adebowale, Kolade Adeyemo, Bobby Pittman, and the rest of the team were building Oxosi, I couldn’t wait to see what they would come up with.

Oxosi is an e-commerce platform that brings African high fashion to the US. Place your orders! Parts of African fashion have impacted taste in the West for a long time. It is good to see the creators of African fashion get credit for their genius through platforms like this.

The team has raised a good bit of money to start off and if their bet on the appeal of African high fashion in the US hits, Naspers and Tiger Global, two of the biggest investors in e-commerce out there, should pay attention.

Kudos to the Oxosi team. Here’s to, in the words of Paul Judge, building something from nothing.


No. 20: 3 Tuesday AM Reads/Views – Talib Kweli and Indie 500 | Kara Nortman Breaks Down E-Commerce | NJ Ayuk Takes Centurion to New Heights

  1. Within five minutes of meeting NJ Ayuk a few years ago, his gravitas came through clearly. After hanging out with him a bit longer, I figured his law firm, Centurion Law Group, was going to be a force across Africa. Here’s a cool video the firm just released. Be sure to check out the rest of the site and sign up for the firm’s newsletter.

  2. Talib Kweli penned a short history of how he got to the point of releasing his latest album, Indie 500 with 9th Wonder. I look forward to checking out the album.

  3. Kara Nortman, a partner at Upront Ventures, breaks down the categories within the behemoth that has become e-commerce. While I see the categories she outlines as more layers within e-commerce than buckets, her points are very interesting. In particular, the merchandising section caught my eye. Having a catalog of my wardrobe and companies selling into that is pretty compelling for someone like me. I have clear needs and criteria for what I will purchase (no more than six/seven shirts that all work with a suit or jeans, brown shoes always, etc), so something like this would be helpful for me as winter is coming and I am yet to purchase more blue v-neck sweaters or have my boots re-soled.