Kenyan Social Enterprises Attract Impact Investors Because of a Focus on Sustainable Growth

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Kenya has garnered lots of attention for Nairobi’s tech scene and the pending completion of Konza City – enticing talking heads to debate Nairobi’s status as the Silicon Valley of Africa. Yet, the technology space is not the only sector sector seeing exciting growth.

Participants in the Geeks Gone Global’s 2013 Africa Innovation Excursion witnessed the impact social enterprises are having in Kenya. Startups like Soko Kenya are providing a platform for Kenyan clothiers to sell their products globally. Soko recently landed $700,000 to continue the growth of its business.

Johnni Kjelsgaard, Co-Founder of The GrowthHub, provided interesting insights on the social entrepreneurship space in Kenya. The GrowthHub is a startup incubator in Nairobi that helps East African start ups position themselves “to deliver sustainable business growth, create employment, and contribute to social progress. According to Johnni, social entrepreneurship is not really a concept in Kenya. A number of the entrepreneurs he has encountered do not consider themselves as entrepreneurs in the first place.

Because of this, The GrowthHub does not use the term social enterprise in the majority of its work with entrepreneurs. It hones in on building a strong and sustainable business model. The GrowthHub sees social benefit pouring out from that. Startup founders like Stefano Carcoforo at iProcure and Melissa Menke at Access Afya are hyper-focused on creating a great product that also contributes to the good of their customers.

Johnni and The GrowthHub team are busy with Village Capital/GrowthAfrica2: Innovation to Impact which just launched on September 13 and will run until December 6. Started in 2012, in partnership with Atlanta-based Village Capital, the accelerator equips social enterprises with the tools to take their business to the next level. One of the 2012 winners, iProcure, recently secured a portion of a $500,000 funding round by 88mph, another VC/incubator that operates in Cape Town and Nairobi.

Are you an investor, looking to place funds in a startup that knows its market, is focused on sustainable growth, and has plans to create positive social change in Kenya and beyond? Join the Geeks Gone Global 2014 Africa Innovation Excursion.

Published by

Kwame Som-Pimpong

My name is Kwame Som-Pimpong. This is my blog. You can email me at kwame (at) afaraglobal (dot) co.

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