When Aubrey Hruby and finance ministers from several African countries waited for the globe at Google headquarters to rotate to the African continent so that they could see how many hits the continent was getting at the time, they were stunned to see just a couple dots compared to completely outlined countries for the rest of the world.
That story from some years ago was just one of the interesting stories Aubrey and Jake Bright shared during their DC launch of their first book, The Next Africa. Since that time, Google hits for terms like “Africa and tech” are up 1000 percent, according to Aubrey. Goes to show how things are changing in terms of the conversation around Africa.
I’m a big fan of Aubrey and Jake, and was thrilled when Aubrey first mentioned that she was working on a book covering business investment in Africa. Their book focuses on the growth the continent is experiencing with a careful eye to some of the risks that could jeopardize this growth.
I love their approach of talking to folks doing interesting things on the continent. Data points have been thrown around for some time now. Seven of the ten fastest growing economies globally. Average five percent GDP growth. $880 billion potential agriculture productivity. The list goes on. Who are the people driving this growth? What is on their mind? What drives them? I think Aubrey and Jake get at this.
With the hundreds of interviews Aubrey and Jake did for this book, we are still just scratching the surface on really interesting people and companies that are killing it across the continent right under everyone’s nose. I look forward to seeing 100 books coming out over the next several years covering various nuances of the business environment across the African continent. At least one other book comes to mind that does a nice job teasing out stories from business leaders across the continent: Success in Africa by Jonathan Berman.
What are some other books that are telling interesting stories about Africa’s growth? Help me grow my backlog of books to read and leave the titles in the comments.