No. 174: What’s Your Company’s Belief System?

As I’ve spent the past year studying whatever I can get my hands on to get insights on the business of media the past year, I’ve come across some fantastic podcasts. The Adlandia podcast is one of them. Their latest episode with Ross Martin, CEO of Blackbird, had a lot of gems. The one that has been rolling around in my head is how to think about my next company’s belief system.

Belief System Framework

What is Big, Simple, Useful, and True about your company’s role in the marketplace, society, etc?

Here’s a link to the interview.

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Kwame Som-Pimpong

My name is Kwame Som-Pimpong. This is my blog. You can email me at

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